#2 VOLKSWAGEN FONT LICENSE#

Veterans must provide official documentation that verifies active duty within 24 months. Military, Veterans & First Responder customers are eligible to purchase/lease up to two (2) Volkswagen vehicles per year through this program. First Responders: Police Officer, Sheriff/Sheriffs Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedics. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) ii) U.S. 2The following customers and their family household members are eligible the Program: a. Only the certificate addressee or family members that reside in the same household as the addressee are eligible for the VWoA Bonus. The Auto Show Certificate is non-transferable. Other auto show bonuses are not combinable with this VWoA Bonus. Vehicles enrolled in the VW Customer Mobility Program and sold as KOS 6 or KOS 9 are not eligible for this VWoA Bonus. Volkswagen Fleet Incentive (VFI), VWoA Fleet Customers, Contractor Program, Friends & Family, Partner Program & Dealer Employee Purchase are excluded from this program and are not combinable. (source: MetaDesign with thanks to Modesto GarcГa of Brandemia.1Customers who get an emailed certificate. The Berlin-based brand agency also created the carmaker's outgoing typefaces, VW Headline and VW Utopia, both in use since 1997. MetaDesign and Volkswagen look back on a long and successful partnership that started in 1994. We're delighted to take this visible step into the future of branding together with Volkswagen, our customer of many years.вЂќ This typeface is obviously inspired by our vehicle design, communicates the character of our brand and offers Volkswagen customers a distinct and sustainable brand experience,вЂќ says Xavier Chardon, head of marketing at Volkswagen Brand Cars.ДЄrne Brekenfeld, CEO of MetaDesign, adds: вЂњOur globally networked digital world places a host of new demands on branding in general and on a brand typeface in particular. вЂњHaving a typeface that we can use in both our communication and our products is a new quality for Volkswagen. With regard to modern technical standards and criteria such as space, legibility, multi-lingualism, and cross-media practicability, this typeface is perfectly suited to use in digital and mobile media. Angles, edges, and curves create visual bridges and a pleasant flow. As in the distinctive Volkswagen vehicle design, form and function harmonize to create a unified whole. The typeface family radiates dynamism, modernity, and the human touch, and thus creates an optimal brand fit between the look of the type and the character of the brand. The exclusive typeface was developed in collaboration with the typographer Hannes von DГ¶hren in two distinctions, вЂњVolkswagen HeadвЂќ and вЂњVolkswagen TextвЂќ.

#2 VOLKSWAGEN FONT LICENSE#

The use of a proprietary typeface also contributes to cost-efficiency, allowing the company to avoid license payments for unlimited user rights. As a key component of the brand's look and feel, the typeface has now been reworked and updated. And as the Volkswagen brand has continued to develop over the years, its look has always grown with it.

The increasingly digital cockpit design means that brand elements such as the typeface are becoming more prominent inside the vehicle, for example in the instruments and infotainment systems.

Ongoing digitalization and globalization place new demands on a holistically integrated brand image. It will be rolled out successively according to production cycles.

The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles, thus contributing to the high recognition of the brand. Volkswagen's new signature typeface by MetaDesign in collaboration with Hannes von DГ¶hren.Д«eginning May 25th, 2015, the carmaker will communicate in a new visual dialect around the world and across all media.

2 volkswagen font